Overview

When it comes to dental care, encouraging children to start brushing early and regularly is important. As their oral health care needs are evolving, Colgate Kids Toothpaste made especially for kids 2 and up offers an enamel safe children’s toothpaste formula that works on developing teeth. This kids anticavity toothpaste offers cavity and enamel protection, convenient tube packaging, and a fun flavor making brushing enjoyable for a lifetime of bright smiles. Furthermore, the ADA Council of Scientistic Affairs' Acceptance of Colgate for Kids toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay when used as directed. At Colgate, we make toothpaste that promotes healthy smiles. Not only because having a healthy smile is important to your overall health, but because when you have a healthy smile, you actually smile more -- and that’s a powerful thing. Smiles are the simplest form of optimism: something we need now more than ever. That’s why we’re committed to raising oral healthcare standards everywhere.